26 June 2024

Uitdagende marktonderzoekdoelgroepen? Zo vind je ze!

Challenging target groups for your market research? Here's how to find them!

If you want to get the most out of your market research, you need the right respondents. Without them, research is impossible or the results of your research are incomplete, misleading and perhaps even worthless. At Bureau Fris, we understand this like no other. Over the years we have built an extensive database of 30 thousand respondents, spread across the Netherlands and ranging from baby boomers to Generation Alpha. In this blog Stephanie Groot, founder of Bureau Fris, tells you all about the possibilities at Bureau Fris and the latest additions to our database.

The extensive and diverse respondent database of Bureau Fris

With a database of 30 thousand respondents throughout the Netherlands, we can reach any target group, no matter how crazy you think of it. Whether you are looking for young people from Gen Z and Gen Alpha or working seniors, our database covers all age groups. This diversity allows us to find the right respondents for every research need.

Since 2024 we also do medical recruitment

One of the newest additions to our services is the ability to recruit medical respondents. Our medical database is super diverse and includes about 5 thousand respondents, ranging from specialists such as cardiologists and oncologists to paramedical professionals such as dieticians and physical therapists. In addition, we can also recruit patients with various chronic conditions such as heart disease, diabetes, asthma, rheumatism and Parkinson's disease. This expansion allows us to support market research in the medical sector even better.

Our business network has continued to expand

But there is more! In addition to our medical file, we have also expanded our business network. This network includes some 6 thousand leads, built up over 25 years. From entrepreneurial sole traders, innovative start-ups to established SMEs and corporate enterprises and from directors to facility, HR, energy managers, chefs and hospitality entrepreneurs. Our respondents are in diverse sectors such as construction, ict, healthcare, legal, agriculture and retail, and in various cities throughout the Netherlands, including Amersfoort, Amsterdam, Den Bosch, Eindhoven, Rotterdam and Utrecht. This network enables us to deliver customized market research in B2B as well.

The personal nature of our approach

What really sets Bureau Fris apart is our personal approach. Nothing AI, chatbots or machine learning. We call all our respondents ourselves to check if they are really the right match for your research, we confirm their participation in writing and one day before the survey we call them again. This ensures a high turnout and reliable respondents. A personal interview beforehand is always important, whether it's B2C, B2B or medical. That favor factor we create this way is super important, because everyone is busy with anything and everything these days. And because the participants genuinely enjoy working with us and giving their opinions, the quality of the research is always high.

Collaboration with various clients

We have helped a wide range of national and international clients over the years, including major research firms, consulting firms, universities, government agencies, as well as end clients. Our experience and extensive database enable us to find the right target group to deliver high-quality results.

Wondering if we can help you?

Are you looking for an experienced partner who can help you find your specific target group? We would love to help you. By integrating Bureau Fris and Bee Keen, we can recruit and select a diverse range of people. Contact Stephanie or Paulien for a personal conversation. Together we will shape the future of your market research!

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