Like everyone else, we are very pleased about re-opening our venue in Amsterdam after Covid measures have been lifted. No matter how good our experiences are with online research, nothing beats face-to-face research. In this blog, Stephanie Groot talks about her experiences.
Offline research is often preferred
If you can’t huddle together, online is a great way to do research, especially if your target group has a wide geographic spread. However, offline research is often preferred.
Some weeks ago we were finally able to facilitate research again in our venue in Amsterdam! We had provided the right participants, as we always do, no matter how challenging the research, and the coffee and delicious snacks were ready and waiting. Nice for the respondents, but also our clients – the moderators and market researchers with whom we work closely – did already inform us that they couldn’t wait to come back again.
CO2-neutral research
If our customers opt for face-to-face research, we compensate for the CO2 emissions of each research day. For every research conducted at our location in Amsterdam or via Fris To Go, we plant two trees, in collaboration with Trees for all. This makes us the first and only facilities agency for market research that enables CO2-neutral research. We have now been able to plant over 89 trees! There are even respondents who want to convert their compensation into trees. Amazing, isn’t it?!
In the mix
Despite the fact that the National Research Monitor shows that online and digital research is the future and offline research will decrease, we see that offline research is still preferred. The customer determines the right method for the investigation, we think along with them about what is practical. Because our database of respondents has national coverage, online research also has added value. If necessary, we even send packages – such as candy, soft drinks, or detergent – to the respondents in preparation for the online survey. However, our customers indicate that when researching in our rooms, the dynamics with the respondents is of real added value. Also the fact that the customer can watch the respondents from the other room, makes the work very pleasant. Sometimes face-to-face research is really of added value, sometimes online is preferred and sometimes we create a nice mix. No challenge is too big for us!
Curious?
Are you interested in how we work, or do you want to discuss the possibilities? Send an email to stephanie@bureaufris.nl and we can arrange an online meeting to get to know each other or to catch up!
